“The starting point of this collaboration was about Skepta’s Yoruba roots, a culture that has traveled from the African continent to Cuba and then back to Africa,” explains Celeyron on how the collaboration came about. Undoubtedly one of the brand’s most successful unifications to date came alongside Skepta in 2021, who traveled to the distillery to blend Rum of Skepta, the third and final installment of the duo’s collaboration following his designing of two limited-edition Havana Club 7 bottles the previous year. “It’s also a great way to share the brand’s Cuban energy and show what Havana and Havana Club are really about.” “Collaborations contribute to putting Havana Club on the map because we partner with artists, creatives or even brands that we admire and feel connected to,” explains Havana Club Head of Communications, Apolline Celeyron.
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